How to Best Use Our Referral Program

As you may know, Growing Generations offers an incredible referral bonus to those sending us approved surrogate applicants. You can earn up to $1,000 as well as entry into quarterly drawings for even more prizes. Since we’re always in the market for incredible women who have the heart to help create families, this program is our way of saying “thank you” to the incredible women who come our way because of your recommendation.

To learn more about the perks of our referral program, please click here!

While the simple act of being a surrogate can draw potential surrogates to you, we also understand that the act of recruiting may be new to you. We can also appreciate that you may feel overwhelmed by the idea of recruitment and confused about how to begin. That’s why we have a built-in support network to help teach you about recruiting and referring new surrogates to our program.

Education is Key

We offer three primary ways to help prepare you to recruit new surrogates. First, there is a Facebook group called “Spreading the Word GG Referral Group” where you can ask questions and learn from other successful surrogate recruiters! We also host live monthly group coaching calls via video or phone, as well as prerecorded quarterly educational phone messages. All of those are free to attend and cover a variety of topics.

Market Yourself!

Being a surrogate will attract other potential surrogates to you. You will find that many women have considered surrogacy, but have not known where to begin. In other cases, some women will have no interest in being a surrogate themselves but will know other women who do have an interest in being a surrogate.

Knowing a surrogate firsthand creates a level of familiarity that opens the door for both groups of women to ask questions. Talking about your surrogacy with these women paints you as a resource worthy of conversation. You can start these conversations in a variety of ways. Yes, your big surrogacy belly will be an obvious icebreaker, but you’re not always going to have that belly. Surrogacy pride tee shirts, bumper stickers, and window clings can also help. Talking about your journey on social media and utilizing appropriate hashtags can help strangers find you, and open the door to communication as well.

Where to Look

It’s okay if you don’t know the women you refer. They don’t have to be your best friend to make a great surrogate. So, where should you look for qualified women? Considering that you’re a successful surrogate, start by looking around yourself. If you’re surrounded by like-minded women, chances are great that you’re already surrounded by women you can refer to us. Places like playgroups, playgrounds, school events, grocery store checkout lines, and even the play place at McDonald’s can be filled with moms who would make great surrogates. Working your experiences as a surrogate into the conversation can start a dialogue that can lead to a successful referral.


  • Be confident! Don’t be afraid to talk about your journey, and ask others if surrogacy is something they’ve ever considered for themselves.
  • Start conversations by working surrogacy into conversations. If someone mentions enjoying pregnancy, mention that you loved pregnancy so much that you chose to do it for others!
  • Be approachable. Wearing a smile can help show that you’re an open book and excited to share your experiences as a surrogate.
  • If you want to share your journey on social media, consider setting your profile to public. And, as always, make sure that you’re not sharing sensitive information about your intended parents.
  • Join other surrogacy groups on Facebook! These groups are filled with people who are already considering becoming a surrogate, but may just need that motivation to get involved!

Finally, don’t worry about whether a surrogate applicant can clear our process. We know that it’s difficult to become a Growing Generations surrogate, and that’s by design. It’s our job to sort through hundreds of applications per day and decide who meets our guidelines and requirements. All we ask of you is that you send interested people our way. We promise we’ll be grateful for all your referrals, even if none of them wind up in our program. Even if your referral doesn’t make it into our program, her awareness of the program could help someone else learn about and apply to work with us. And, in the end, that ripple effect still helps to create families. And that’s what we’re all about.

You will get information about our referral program immediately following your final screenings with us. We’ll talk about things that you can do to help spread the word about your surrogacy. Ideas, like keeping a blog and using social media, can help be your first step to not only making money for yourself but also to change the lives of so many others. You see, for every surrogate you recruit, you’re not only helping to change her life, you’re helping to create a new family for the intended parents that she helps to create.

Dr. Kim Bergman

Kim Bergman, PhD, a licensed psychologist of 26 years, has specialized in the area of gay and lesbian parenting, parenting by choice and third party assisted reproduction for over two decades. Dr. Bergman has created a comprehensive psychological screening, support and monitoring process for Intended Parents, Surrogates and Donors. She is the co-owner of Fertility Counseling Services and Growing Generations and is a member of the American Society for Reproductive Medicine, the American Psychological Association, the Los Angeles County Psychological Association, the Lesbian and Gay Psychotherapy Association, and the Gay and Lesbian Medical Association. She is on the national Emeritus board of the Family Equality Council. Dr. Bergman writes, teaches and speaks extensively on parenting by choice. Along with co-authors, she published “Gay Men Who Become Fathers via Surrogacy: The Transition to Parenthood” (Journal of GLBT Family Studies, April 2010). Dr. Bergman’s is the author of the upcoming book, Your Future Family: The Essential Guide to Assisted Reproduction (Conari Press 2019). Dr. Bergman created her own family using third party assisted reproduction and she lives with her wife of 35 years. Her two daughters are in college.